Kickstarter UK Handbook
By Stefano L. Tresca
50+ Marketing Tactics
8 Proven Templates
30 Case Studies
Bonus Guide for Non UK Entrepreneurs
About the Author
Stefano L Tresca was employee No. 8 at Wind, a telecom startup company sold for $12.1 billion. Bestselling author and passionate about travelling, he worked in over 20 countries, until he quit the corporate life in 2011.
Today Stefano enjoys writing, mentoring startup companies, and occasionally consults for corporations on innovation and investments.
Many years ago, he felt in love with the city of London, and that's where he lives now, when he's not travelling. Feel free to contact him on Twitter or Linkedin.
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Testimonials
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Full Chapter List
READ THE FREE CHAPTERS
4+1 Questions to Ask Before Joining Kickstarter
Question 0: Kickstarter or Indiegogo? Get the Book to Read This
Or You Can Build Your Own Platform Get the Book to Read This
The 4 Questions Get the Book to Read This
Question 1: Do I Have a Product to Pre-sell? Get the Book to Read This
Question 2: Do I Have the Time to Market My Project? Get the Book to Read This
Question 3: Is My Business Too Local? Get the Book to Read This
True Story: Meet Emilie and Her Tea Pot Get the Book to Read This
Question 4: Do I Need the Funds? Get the Book to Read This
10 Things to Do Before Kickstarter
The Most Important Action to Succeed on Kickstarter Get the Book to Read This
1. Find One Customer Get the Book to Read This
2. Browse Your Email and Facebook Get the Book to Read This
3. Estimate the CostFree Chapter
4. Prepare Your FAQ Get the Book to Read This
5. Do (Not) Build a Community Get the Book to Read This
True Story: Meet Maya of Rain - A Fan Film about Storm Get the Book to Read This
6. Rearrange Your Website Specifically for Kickstarter Get the Book to Read This
7. Set Up Your Company Get the Book to Read This
8. 9. 10. You Are Almost There Get the Book to Read This
13 Hacks for Making a Successful Video
Video Used to Be Our Most Important Marketing Weapon. What Has Changed? Get the Book to Read This
Hack 1 - Be Personal, I'll tell you how Get the Book to Read This
Hack 2 - Pick the “Face” of the Project Get the Book to Read This
True Story: Meet Alessio and Loka the fantasy chess Get the Book to Read This
Hack 3 - Split the Team Between Mini Videos Get the Book to Read This
Hack 4 - Tell Your Story (Hint: Underdogs Sell) Get the Book to Read This
True Story: Sarah Northway and the Zombies of Rebuild Get the Book to Read This
Hack 5 - Don’t Explain the Features of Your Product Get the Book to Read This
Hack 6 - Anticipate Their Questions Get the Book to Read This
Hack 7 - Add a Call to Action Get the Book to Read This
Hack 8 - Add Gamification Anytime You Can Get the Book to Read This
Hack 9 - Add Secondary Videos Get the Book to Read This
Hack 10 - Show Your Social Media Get the Book to Read This
True Story - 3 Hacks from Veronica MarsFree Chapter
Hack 11 - Don’t Just Ask for Help, Give Them a Wish List Get the Book to Read This
Hack 12 - Use a Small Pledge to Get their Emails Get the Book to Read This
Hack 13 - Which Video Sells the Most?Free Chapter
What’s Happening behind the Scenes Get the Book to Read This
Video Checklist Get the Book to Read This
Creating Your Media List
Start Small, Sell Big Get the Book to Read This
Why You Don't Need a Blog Get the Book to Read This
3 Tools for Creating Your Media List Get the Book to Read This
True Story: How to Promote Your Campaign through Bloggers. Meet Doug and Jimmy of Minaal Get the Book to Read This
You Have a List of Bloggers, Now What?
Outsource Your Research to Save Time and Money Get the Book to Read This
What You Can Outsource and What You Can’t Get the Book to Read This
Outsourcing for Non English Speakers Get the Book to Read This
Move Your Media List to the Next Level
The Spray and Pray Tactic Get the Book to Read This
The Buddy Call Tactic Get the Book to Read This
Tips for Managing the First Contact Get the Book to Read This
Dealing with Bloggers after the Story is Confirmed Get the Book to Read This
Dealing with Bloggers after Launch Get the Book to Read This
How to Know if Anybody Read Your Email Get the Book to Read This
How to Set Up Pledges That Sell
Early Bird Get the Book to Read This
Thank You Pledge Get the Book to Read This
True Story: An Innovative Use of the Thank You Pledge by OwnPhones Get the Book to Read This
The Backer Borne Pledge Get the Book to Read This
Limited Edition Pledge Get the Book to Read This
The Inside Backer PledgeFree Chapter
Stretch Goals Get the Book to Read This
True Story: Meet SCiO - Your Sixth Sense Get the Book to Read This
8 Things to Do at the Beginning of Your Campaign
1. Best Duration for Your CampaignFree Chapter
2. Best Time of the Year to Start a Campaign Get the Book to Read This
What Is the Best Month to Start a Kickstarter Campaign?Free Chapter
True Story: Meet Ryan Grepper and his Coolest Cooler Get the Book to Read This
3. Best Day of the Week to Start a Campaign Get the Book to Read This
4. Set Up Free Stats for Your Campaign Get the Book to Read This
5. Get Informed if a Blogger Talks About You (Hint: Not Google Alarm) Get the Book to Read This
6. Beta Test Your Product Online Get the Book to Read This
7. Checklist for Your Kickstarter Page Get the Book to Read This
8. Get the Best Consultants for Free Get the Book to Read This
12 Marketing Hacks for Your Campaign
1. Send Them One Sock Get the Book to Read This
True Story: Metal Gear Solid, the Movie Get the Book to Read This
2. Sharing Pics on Imgur Get the Book to Read This
True Story: The Seed by Misery Dev. Get the Book to Read This
3. One Thousand Tweets Tactic Get the Book to Read This
True Story: Meet Jean Bey and Prodigy Get the Book to Read This
4. Get the Stars on Your Side Get the Book to Read This
True Story: Star Trek Axanar and George Takei Get the Book to Read This
5. Find Your Tribe Get the Book to Read This
True Story: Meet the Urban Heroes Get the Book to Read This
6. Twitter Marketing for Crowdfunding Get the Book to Read This
7. The Collateral Twitter Tactic Get the Book to Read This
8. Promote Your Campaign through Twitter Search Get the Book to Read This
9. How to Get Free (Real) Retweets Get the Book to Read This
10. Promote Kickstarter Before Kickstarter Get the Book to Read This
11. Kickstarter as a Marketing Tool Get the Book to Read This
True Story: Ubuntu Edge When $12 Million Is Not Enough Get the Book to Read This
12. The Secret of Reddit Get the Book to Read This
6 Things to Do After the Campaign Ends
What Happen When the Campaign Ends? Get the Book to Read This
1. Transform Kickstarter into Your Personal E-commerce Get the Book to Read This
2. Convert Your Backers into Long Term Customers Get the Book to Read This
3. Managing Delays: Kill Two Birds with One Stone Get the Book to Read This
4. A Couple of Administrative Tips Get the Book to Read This
5. Selling Through Kickstarter After Kickstarter Get the Book to Read This
6. Or Sell Your Entire Company Get the Book to Read This
True Story: Oculus Rift Get the Book to Read This
True Story: Matter and Medium Get the Book to Read This
Kickstarter UK for Non British
How to Apply to Kickstarter for Non British People Get the Book to Read This
How-to Apply to Kickstarter for Non British Companies Get the Book to Read This
How to Open a UK Limited Company (not just) for KickstarterFree Chapter
How-to Open a UK Bank Account for Non British Residents Get the Book to Read This
Resources for Setting Up a UK Company Get the Book to Read This
Templates
Media Database Get the Book to Read This
Blogger Sheet Get the Book to Read This
First Contact Get the Book to Read This
First Email: Acquaintance and Coworkers Get the Book to Read This
First Email: Friends and Family Get the Book to Read This
First Email: Bloggers Get the Book to Read This
First Email: Backers Get the Book to Read This
Autoresponder Get the Book to Read This
Virtual Assistant Email Get the Book to Read This
Useful Links and Resources
Get the Book Today
True Stories and Case Studies
(In alphabetical order)
- Amanda Palmer: The new RECORD, ART BOOK, and TOUR (By Amanda Palmer)
http://kck.st/JliwH9 - Bring Reading Rainbow Back for Every Child, Everywhere! (By LeVar Burton)
http://kck.st/1kKwSrD - Double Fine Adventure (by Double Fine and 2 Player Productions)
http://kck.st/A9k3jH - Ego Smart Mouse (by Laura Sapiens)
http://kck.st/13jNyOV - Elevation Dock: The Best Dock For iPhone (By Casey Hopkins)
http://kck.st/uu4Ty8 - Good & Proper Tea: London-based loose-leaf brew bar (By Emilie Holmes)
http://kck.st/WZWZQl - Loka: the world of fantasy chess (by Alessio Cavatore and Mantic Games)
http://kck.st/X2Paci - Matter (by Jim Giles, Bobbie Johnson and Matter)
http://kck.st/Aonvvh - Metal Gear Solid: Philanthropy
New movie: coming soon
Existing movie (2009)
http://www.hivedivision.net/en/portfolio/mgs-philanthropy/ - Minaal Carry-on: travel faster, happier & more productive (By Doug Barber and Jimmy Hayes)
http://kck.st/14YVmaZ - Oculus Rift: Step Into the Game (by Oculus)
http://kck.st/NU6QRn - OwnPhones: Wireless, Custom-Fit, 3D Printed Earbuds (by Itamar Joban and others)
http://kck.st/1p6JuZQ - Pebble: E-Paper Watch for iPhone and Android (by Eric Migicovsky and Pebble Technology)
http://kck.st/HumIV5 - Petcube - Stay closer to your pet (by Yaroslav Azhnyuk and Petcube Inc)
http://kck.st/1b2kop5 - Prodigy the Game (by Hanakai Studio and Jean Bey)
http://kck.st/1lnbPdu - RAIN: a fan film about Storm (by Maya Glick)
http://kck.st/1sLbw3a - Reaper Miniatures Bones II (by Reaper Miniatures)
http://kck.st/1712ejw - Rebuild: Gangs of Deadsville (by Sarah Northway)
http://kck.st/1bomFhU - SCiO: Your Sixth Sense. A Pocket Molecular Sensor For All (by Consumer Physics, Inc.)
http://kck.st/1hPqZ6I - SHADOW | Community of Dreamers (By Hunter Lee Soik)
http://kck.st/16asGpx - Soma - Beautifully innovative all-natural water filters (by Soma)
http://kck.st/VjAFva - Star Citizen (by Chris Roberts)
They raised $55 million on a proprietary platform:
http://robertsspaceindustries.com
An initial round of “just” $2.1 million was raised on Kickstarter:
http://kck.st/RXG0Z8 - Start Trek: Axanar (by Axanar Production and Alex Peters)
http://kck.st/1xc0Bwr - Stem Cell Trial for Multiple Sclerosis (by Tisch MS Center)
http://igg.me/p/696737/x/2082976 - The Coolest Cooler (by Ruan Greeper)
First campaign (unsuccesful):
http://kck.st/1hfaWUu
Second campaign:
http://kck.st/1oweGkH - The Great Kingdom, the Creation of Dungeons & Dragons (by Andrew Pascal and Others)
https://www.kickstarter.com/projects/720223857/the-great-kingdom - The Seed (by Misery Dev. Ltd and Nicolai Aaroe)
http://kck.st/1mfsx19 - The Veronica Mars Movie Project (by Rob Thomas)
http://kck.st/Z1HJRR - Ubuntu Edge (by Canonical)
http://igg.me/at/ubuntuedge - Urban Heroes (by Tin Hat Games)
http://kck.st/PweJ4N
For press enquiries regarding Kickstarter UK Handbook—or to invite Stefano as a speaker—feel free to contact the author on Twitter or use the Contact Page.
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