My greatest fear is not that i set the standard to high and fail to reach it, but that i set it too low and achieve it.
— MICHELANGELO (1475 – 1564)
The “Inside Backer” is one of the most successful Kickstarter pledge and it’s almost free for you.
I am sure you have seen this kind of reward many times. Offer a limited number of backers the chance to be part of your product. If you are an author you can give a character their name or the name of their loved ones. If you are launching a gaming app, you can give their face to a minor character (medium pledge), a main character (expensive pledge) or the princess and the hero (very expensive pledge).
This hack has been used a long time before Kickstarter, and when I say “a long time” I really mean that. In the 16th century, Michelangelo portrayed many celebrities of his time as angels or saints on the Sistine Chapel in Rome. We don’t have prove that he get funded but it’s quite possible. If this “pledge” worked for Michelangelo, I’m sure it will work for you.
#TRIVIA — Michelangelo painted the ceiling of the Sistine Chapel working non-stop for four years (1508-1512). In the masterpiece, he left at least two self portraits and the faces of many celebrities of his time. One of the self portraits is hidden in the scene of St Bartholomew holding the skin of a man flayed alive. Ironically, Michelangelo didn’t paint his face on the saint but on the tortured man. This is his unconventional way of complaining to his boss—the Pope—about working four years non-stop, without weekends or holidays.
On the contrary, one of the “celebrities” is in hell, with donkey ears and a snake biting his genitals. The face is Baigio da Cenesa, the papal master of ceremonies. The cardinal complained to the Pope about the excessive nudity in the painting, demanding a cover up. Not only did Michelangelo ignore the request, but the memory of the cardinal is mocked in front of 25,000 tourists a day. Now that’s true revenge!
or buy the book to read about all the other pledges:
- Early Bird
- Thank You Pledge
- The Baker Borne Pledge
- Limited Edition Pledge
- Stretch Goals
- Case Study: OwnPhones
- Case Study: SCIO Your Sixth Sense