There are many books and articles about the “How” in crowdfunding (How to start a campaign; How to pitch a journalist; etc.) but not much about the “When”.
For instance, what about launching a campaign during Christmas? Is it a good idea because customers are looking to buy presents, or is it a bad decision because they have already spent all their money? Sometimes the “When” could be just as important as the “How”.
We survey every category on a regular basis. In this post, I’m going to share with you the results of the category “Tech”. Join the newsletter for regular updates in each category.
It may looks like a huge analysis (indeed it is with 21,386 campaigns in 2014) but fundraising for startups is part of my job, so my team and I are a bit fanatical when it comes to data.
[Year: 2014 / Category: Technology]
NUMBER OF CAMPAIGNS SUCCESSFULLY CLOSED BY MONTH
January 62 (5.55%)
February 55 (4.92%)
March 66 (5.91%)
April 74 (6.62%)
May 89 (7.97%)
June 73 (6.54%)
July 112 (10.03%)
August 109 (9.76%)
September 122 (10.92%)
October 111 (9.94%)
November 110 (9.85%)
December 134 (12.00%)
Best month: December
December performs better if your campaign closes in time to ship your product before Christmas. Therefore, most of the campaigns that aim to leverage Christmas start in November.
On the contrary, the campaigns starting in December end sometimes in January or February, the months with the smallest number of successful closings. This is an indication that December and January tend to be bad months to start a campaign because the customers have spent their money already and/or are on holiday.
TOTAL FUNDRAISING PER MONTH (IN USD)
Best month: July
July 2014 happened to be the closing month for “Bring Reading Rainbow Back for Every Child, Everywhere!” by LeVar Burton (Captain Geordi La Forge in Star Trek, and host of the popular TV show Reading Rainbow). This campaign alone raised $5,408,916, almost one third of the entire fundraising of the month.
AVERAGE FUNDRAISING PER CAMPAIGN (IN USD)
Best month: July
Smallest goal: $1
Campaign “Tucker…the last human invention” by Brian Kent
Bigger goal: $1,000,000
Campaign “Bring Reading Rainbow Back for Every Child, Everywhere!” by LeVar Burton & Reading Rainbow
Bigger Fundraising: $6,225,354
Campaign “Pono Music – Where Your Soul Rediscovers Music” by the PonoMusic Team
MORE KICKSTARTER STATS
Kickstarter website provides some of its own stats as well
Sweet! Register to the newsletter to get the stats from the other categories, and prepare for your project.